[Infographic] The Beginner’s Guide to Guest Blogging
Guest blogging is a link building and brand building technique used by online marketers for the purpose of spreading awareness of their company, promoting their names or increasing their search engine rankings by contributing engaging content to 3rd party website owners. In exchange for the content, the guest blogger can receive credit via a hyperlink, publicity or both.
I have personally used guest blogging successfully over the years to spread my own content (and also to get a link from other people’s blogs) on blogs that are important in our little IM industry. It has given me extra credibility with another audience that I would not have had before, not to mention the click-throughs back to me and increase in opt-ins as a direct results of these guest posts of mine that are scattered around the blogosphere.
Guest blogging is much better (IMHO) than traditional ‘article marketing’ where you distribute an article with a backlink on various directories full of other people doing the same thing. I’m not looking at this purely from an SEO point-of-view, by the way. Guest blogging can give you SEO benefit but I personally use it for much more than that – reaching an entirely new audience in a way that comes across as a personal recommendation by the blog owner which gives me much more real human credibility (and clicks) than an article on EzineArticles ever has.
Infographic provided by the guest blogging experts – GuestBlogPoster.com