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There are a number of differences between a Facebook group and a Facebook page that many people do not know about, or that are not very obvious to the uninitiated.
If you are thinking of starting a group or a page on Facebook, here are some things that you should know and consider when deciding which to go for to promote your business/cause/hobby etc:
So you’ve got a website or a blog…great. You are already one step ahead of millions of others who don’t even get to that stage (i’m not even kidding).
The biggest misconception out there is that by simply putting up a new blog or website that you will suddenly get bucket loads of traffic and visits quickly. I won’t beat around the bush on this point – that’s not how it works.
Having a blog is a great way to improve your online presence for both business and also personal reasons. You can build a blog for free using tools such as WordPress, Blogger and Typepad and begin posting content right away. However, if nobody is reading that content that you spent ages creating, then what’s the point of it all?
I hear people saying things like “blogging doesn’t work” all the time. It turns out that they tried blogging for a few weeks, published a few random blog posts and then expected the traffic to pile in. No wonder blogging didn’t work for them! My advice, which is hardly rocket science, is that you must treat your blog/website almost as a business in itself: you need to put the time and effort in and treat it seriously to make a success of it.
Here are ten things you need to be aware of when blogging for business or personal reaons:
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My very good friend Lee Rickler of Point and Stare who specialises in web development, in particular WordPress development wrote the “A-to-Z of Web Development” which really demonstrates his expertise of all things web dev. Everything listed is a technique and/or tool that Lee and his web development company employ when working for their clients.
Some of Lee’s clients include Apple, Microsoft, Canon & Nokia – i’m not just name-dropping but that tells you how good this guy is at what he does. Lee has kindly allowed me to re-publish his article here for the Internet Marketing Highway readers and will be providing more articles for us as a guest author.
Point and Stare specialise in WordPress development in London and I highly recommend visiting their website to have a look at the rest of Lee’s work.
A – Accessibility
This needs to be built in from the off, giving functionality and benefit to as wide an audience as possible.
B – Brand guidelines
Adherence to these promotes good front-end structure and balance throughout.
C – CSS
A Cascading Style Sheet is used to enable the separation of document content from document presentation, including elements such as the layout, colors, and fonts.
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I know that business owners in today’s environment are always looking to self-implement and do things themselves in order to save on costs and fees of getting things done professionally. Whilst I don’t agree with that model of business (I believe you should do what you love/know and get somebody else doing the rest) I like to see people learning more about things like SEO so that they can try to do it themselves. 
I’ve written a quick elements guide here which shows basically how a website is structured, from an SEO point of view. It is intended for those who are new to SEO or who are trying to learn more about it.
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