LeadPlayer Review – The Video Embedding Tool Designed For Marketers
Sometimes lead generation can be optimized by switching over from the traditional text-and-image approach and adding a video. It’s a great way to explain the benefits of your product/service and even boost sales revenue. There’s a difference between embedding a YouTube video and using software that’s optimized for selling, though.
LeadPlayer is one such software available on the market and has found its place with many expert webmasters from around the world. We take a look at what it has to offer and help you decide if paying for a video embedding software is worth it or not.
What Is LeadPlayer All About?
LeadPlayer is a LeadBrite product, the web brand that brought us LeadPages and WelcomeGate. The software lets you use YouTube to host your videos and discards most of the YouTube interface, leaving a simple video player. This also means that if you’re switching from embedding YouTube videos to LeadPlayer, you won’t have to make an extra effort to build a video library for it.
Using LeadPlayer, you can include opt-in boxes anywhere in your video. This is an optional feature that helps you build an email database. You can also add call-to-action buttons in your video, that direct viewers to a separate webpage, sales letter or squeeze page.
The basic version of the LeadPlayer software requires a one-time purchase of $107 or you can go for the unbranded option for $147.
LeadPlayer’s Core Features
LeadPlayer integrates with YouTube and only lists the videos you want it to. It also prevents others from leaking your exclusive videos back on to YouTube. This process eliminates any risks involved with LeadPlayer’s decision to use YouTube as a way to host videos for free. Other services like Amazon S3 and Vimeo have bandwidth costs attached, making this a more cost-effective alternative.
The player also offers customization options in terms of the interface. It allows you to hide the timeline bar in your videos and also enable auto start so that your video begins to play as soon as the customer opens up your landing page. The best example of this is the LeadPages website, where each video is set to autostart.
Optimize Using Analytics
Analytics is a big plus when it comes to justifying LeadPlayer’s price tag. Statistics display when you’re losing customers during your videos, so that you can tweak them accordingly. It also calculates revenue, something webmasters with multiple marketing avenues will find useful.
The engagement statistics help with consumer segmentation for your product/service, with the ability to geolocate your customers. This helps you optimize your pages for the parts of the world you’re most successful in or prevent fallout because of the regions you aren’t able to reach.
LeadPlayer can cost up to $150 to embed videos that have no form of third-party branding. However, we find many of its features essential if your marketing campaign relies heavily on the use of videos. And with a 30 day money-back guarantee, you can try it and see how effective it is for yourself!