Hey there! Welcome back to The Internet Marketing Highway..you've obviously been here before but incase you haven't yet done so, why not subscribe to my RSS feed for regular updates & new content.
I know that business owners in today’s environment are always looking to self-implement and do things themselves in order to save on costs and fees of getting things done professionally. Whilst I don’t agree with that model of business (I believe you should do what you love/know and get somebody else doing the rest) I like to see people learning more about things like SEO so that they can try to do it themselves. 
I’ve written a quick elements guide here which shows basically how a website is structured, from an SEO point of view. It is intended for those who are new to SEO or who are trying to learn more about it.
