6 Core Website Conversion Principles: Interview with Sasha Gilberg
Sasha Gilberg who founded ConversionBoost wrote the 2XC Blueprint which teaches you how to double your website conversions. I’ve read the entire 90-page blueprint and you can read my review here too. In this post, I am sharing my interview with Sasha Gilberg with you. We talked for almost 90 minutes about conversion principles and in particular the ’6 Core Conversion principles’ that Sasha goes into… 
How to double your conversions: A review of the 2XC Guide
Firstly, if you sell things online, whether its a product or a service, you should be measuring your conversion rate. This is, very simply put, the percentage of people who visit your website who actually take a certain action such as buying or filling out an enquiry form, i.e if out of 100 visitors 10 people buy something, you’re conversion rate is 10%.
Secondly, you should be split testing elements of your website to increase your conversions. This means changing certain parts of your website and comparing the effect on the conversion rate.
